Selling to HNIs

panel_statrt Overview panel_end Selling luxury is about exceeding expectations, delighting and surprising Managers in the industry have to be ready to face and anticipate any challenges in a professional, modern and proactive way. Selling luxury products or services is different from any other sector. It is about creating profits by elevating the experience, understanding customers and stimulating their desires above and beyond their needs. Luxury concept has changed.  The luxury customer is more informed and there are new challenges for those delivering service.  It is crucial to capture every opportunity and provide a memorable journey to the customer. Often, people selling luxury do not experience luxury. Therefore, it could be difficult to…

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Digital Marketing

Digital Marketing [seminarRegisterBtn] Description Target Audience How To Register Description Who are you trying to reach?  This should be the most crucial factor when choosing a medium, and therefore should also be the most heavily researched. Organizations face more and more challenges when it comes to digital marketing. With growth and revenue a priority for most businesses. 74% of marketing professionals have focused on converting leads to customers, while over half prioritized increasing traffic to their website. Customer personas for your target…

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Effective Selling Skills

Effective Selling Skills [seminarRegisterBtn] Description Target Audience How to Register Description New Era of Sales TrainingWhen customers have completed 70% of the buying process without engaging with a single salesperson, and can complete most purchases online without EVER interacting with another human being, traditional, transactional sales tactics simply no longer work. That’s why you need to adopt sales training and techniques that are grounded in decades of development yet evolved for the digital age.High-performing salespeople build relationships that lead to…

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Key Account Management

Key Account Management [seminarRegisterBtn] Description How to Register Description Introduction: Key accounts are not only your most valued clientele, but are also the accounts most likely targeted by your competition. Therefore, it is of significant importance to continuously advance one’s skills in developing and managing key accounts, to ensure you can retain your most important clients and simultaneously maintain your organisation’s long term viability. This programme will give these account managers the opportunity to practice, refine and build their skills and learn to effectively implement KAM principles in target accounts.…

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