Digital Marketing

Competitor Analysis

Introduction

Digital Marketers can waste an incredible amount of time and money by not researching their audience or their competition before executing their strategy.

This workshop will help look for those best practices, strategies and tactics from your industry that can take your Digital marketing game to another level. You will use marketin g intelligence tools like Semrush, Tubular Labs, SparkToro, etc., to better understand the behaviors of your target audience, and how your competitors are reaching those people online.

Course Content

1. SEO techniques
   1. Keyword research
   1. Technical SEO
   1. Link building
2. Social media strategy development
   1. Programmatic advertising
   1. Remarketing
   1. Competitor Analysis, ranking and visibility
3. Social media marketin g and management

Platform specific strategies for Facebook, Twitter, LinkedIn and Instagram

• Influencer marketing
  • Social media advertising
  • Content Creation and Curation
• Email marketing and automation
  • Segmentation
  • Triggered emails
• Web Analytics and Measurement techniques
  • Attribution modeling
  • ROI analysis
• E-commerce and online sal es strategies
  • Personalization and
  • Customer lifeti me value analysis
• Mobile marketin g and SMS marketin g
  • Push notifications and
  • SMS automation
• Online Advertising and pay-per-click (PPC) advertising
  • Create, manage and optimizeVideo advertising and
  • Native advertising
• Digital marketing trends and best practices
  • Artificial intelligence and
  • Chatbots
•  Digital marketing strategies and frameworks
  • Customer journey mapping and marketing funnel optimization.Industry trends and updates
  • Marketing automation
•  Legal Compliance, Ethics & Data Privacy