Digital Marketing

Competitor Analysis

📌Introduction

Digital marketers can waste an incredible amount of time and money by not researching their audience or their competition before executing their strategy.

This workshop will help look for those best practices, strategies and tactics from your industry that can take your Digital marketing game to another level. You will use marketin g intelligence tools like Semrush, Tubular Labs, SparkToro, etc., to better understand the behaviors of your target audience, and how your competitors are reaching those people online.

🎯Course Objective

✅ Master SEO, PPC, and keyword strategies to boost online visibility
✅ Create effective, platform-specific social media campaigns
✅ Leverage automation, email marketing, and AI tools for better engagement
✅ Analyze performance with web analytics, attribution models, and ROI tracking
✅ Apply ethical marketing practices aligned with data privacy laws

SEO techniques

Keyword research
Technical SEO

- Link building

Social media strategy development

Programmatic advertising
Remarketing

- Competitor Analysis, ranking and visibility

Social media marketin g and management

Platform specific strategies for Facebook, Twitter, LinkedIn and Instagram

Content Creation and Curation
Influencer marketing
Social media advertising

Email marketing and automation

Segmentation

- Triggered emails

Web Analytics and Measurement techniques

Attribution modeling

- ROI analysis

E-commerce and online sales strategies

Personalization and

- Customer lifetime value analysis

Mobile marketing and SMS marketing

Push notifications and

- SMS automation

Online Advertising and pay-per-click (PPC) advertising

Create, manage and optimizeVideo advertising and

- Native advertising