Google Marketing

Google Search and Display Advertising

• Advanced keyword research and selection techniques
• Creating compelling ad copy that drives click-through rates
• Implementing bidding strategies and budget optimization
• Utilizing ad extensions for enhanced ad visibility
• Designing effective display ads for different formats and sizes
• Targeting options for reaching the right audience
• Optimizing display campaigns for improved performance

Google Video Advertising on YouTube

• Creating engaging and persuasive video ads
• Targeting options and placements for video campaigns
• Analyzing video ad performance and optimizing for better results

Advanced Targeting and Optimization Techniques

• Utilizing advanced audience targeting options
• Implementing location, device, and demographic targeting
• A/B testing and optimization strategies for better campaign performance

Conversion Rate Optimization

• Principles of conversion rate optimization (CRO)
• Identifying conversion barriers and optimizing landing pages
• Using data and analytics to improve conversion rates
• Implementing effective CRO experiments

Remarketing/Follow Ads and Advanced Strategies

• Implementing remarketing campaigns to re-engage with past visitors
• Dynamic remarketing and personalized ad experiences
• Leveraging Google’s audience insights for advanced targeting
• Staying updated with the latest trends and innovations in Google marketing

Leveraging Existing Contacts and Emails for Google Marketing

• Importing and segmenting existing contacts in Google Ads and Google Analytics
• Utilizing customer match and similar audience features for targeted advertising
• Creating custom audience lists based on email addresses and customer data
• Developing effective email marketing campaigns in conjunction with Google marketing efforts
• Leveraging email newsletters and promotions to drive website traffic and conversions
• Customizing ad messaging and offers based on past purchase history or customer segments