Google Search and Display Advertising
- Advanced keyword research and selection techniques
- Creating compelling ad copy that drives click-through rates
- Implementing bidding strategies and budget optimization
- Utilizing ad extensions for enhanced ad visibility
- Designing effective display ads for different formats and sizes
- Targeting options for reaching the right audience
- Optimizing display campaigns for improved performance
Google Video Advertising on YouTube
- Creating engaging and persuasive video ads
- Targeting options and placements for video campaigns
- Analyzing video ad performance and optimizing for better results
Advanced Targeting and Optimization Techniques
- Utilizing advanced audience targeting options
- Implementing location, device, and demographic targeting
- A/B testing and optimization strategies for better campaign performance
Conversion Rate Optimization
- Principles of conversion rate optimization (CRO)
- Identifying conversion barriers and optimizing landing pages
- Using data and analytics to improve conversion rates
- Implementing effective CRO experiments
Remarketing/Follow Ads and Advanced Strategies
- Implementing remarketing campaigns to re-engage with past visitors
- Dynamic remarketing and personalized ad experiences
- Leveraging Google’s audience insights for advanced targeting
- Staying updated with the latest trends and innovations in Google marketing
Leveraging Existing Contacts and Emails for Google Marketing
- Importing and segmenting existing contacts in Google Ads and Google Analytics
- Utilizing customer match and similar audience features for targeted advertising
- Creating custom audience lists based on email addresses and customer data
- Developing effective email marketing campaigns in conjunction with Google marketing efforts
- Leveraging email newsletters and promotions to drive website traffic and conversions
- Customizing ad messaging and offers based on past purchase history or customer segments