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In a highly competitive marketplace, finding new customers isn’t the only way to grow a business. As customer acquisition costs rise in every industry, it pays to make the most of the customers you already have. An existing and loyal customer base is more inclined to be interested in new products, increase spending on your brand and recommend your brand to others.
This online program will introduce you to methods and models that will help you better understand customer value, grow this value and individually target customers – all with the goal of optimizing customer loyalty.
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Module 1 – From Customer Differentiation to Customer Value
Module 2 – Enabling Customer Relationship Management with Customer Data
Module 3 – Loyalty Drivers, Personalization and Triggered Marketing
Module 4 – Loyalty Economics and the Loyalty Business Case
Module 5 – Designing a Loyalty Program
Future Trends of Customer Loyalty Programs
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