Innovation is a complex, company-wide endeavor. It requires a set of crosscutting practices and processes to structure, organize, and encourage it.
Design thinking is a structured Methodology used by designers to develop and deliver products, services, and experiences that address latent human needs.
By adopting design thinking principles, businesses can develop low-cost working prototypes for various needs and test them in real-time. Design thinking can be applied to complex problems that are difficult to decipher.
Using design thinking, organizations could transform their cultures to become more innovative, which will have a positive impact on their Top line and bottom line.
The workshop equips participants with the methodology and tools of design thinking and helps them:
- Utilize these tools effectively to solve complex problems
- Perform hands-on activities that facilitate understanding of the design thinking mindset
- Understand the core concepts of design thinking i.e. empathy, brainstorming, prototyping, and storytelling.
- Design Thinking: Definition
- Why of Design Thinking
- Five-Step Process
- The Design Thinking Challenge
- Goals of Empathetic Research
- Tools for empathetic study
- Observation and Skilled Interviewing
- Using Focus Groups
- Defining Insights, Nuggets and Personas
- Point of View Statements
- Customer Journey Maps
- Defining Needs
- Generate ideas
- Brainstorming and Evaluating Ideas
- Shortlist a workable solution
- Develop prototypes of a big idea
- Gathering User Feedback
- Test and Evolve
- Track success
- Scale the solution
- Design for services
- Product vs services
- Service development and Experience lifecycle
After successfully completing the course, participants should be able to:
- Apply Design Thinking concept as a way of life
- Work in a team to visualize and design a possible new product or service and assess the market, business, and technical merits/demerits of the concept
- Listen to the customers empathize to understand hidden/latent needs
- Evaluate the financial viability of a new product or service
- Measure risks involved in Design Assessments