Date Time No. of Days Fees (Inclusive Taxes)
26/04/2024 2:00 PM - 5:00 PM 3835

Design Thinking & Innovation


Innovation is a complex, company-wide endeavor. It requires a set of crosscutting practices and processes to structure, organize, and encourage it.

Design thinking is a structured Methodology used by designers to develop and deliver products, services, and experiences that address latent human needs.

By adopting design thinking principles, businesses can develop low-cost working prototypes for various needs and test them in real-time. Design thinking can be applied to complex problems that are difficult to decipher.

Using design thinking, organizations could transform their cultures to become more innovative, which will have a positive impact on their Top line and bottom line.

The workshop equips participants with the methodology and tools of design thinking and helps them:

  • Utilize these tools effectively to solve complex problems
  • Perform hands-on activities that facilitate understanding of the design thinking mindset
  • Understand the core concepts of design thinking i.e. empathy, brainstorming, prototyping, and storytelling.

Course Content

Module 1 

  • Design Thinking: Definition
  • Why of Design Thinking
  • Five-Step Process
  • The Design Thinking Challenge

Module 2 

  • Goals of Empathetic Research
  • Tools for empathetic study
  • Observation and Skilled Interviewing
  • Using Focus Groups

Module 3 

  • Exploration
  • Defining Insights, Nuggets and Personas
  • Point of View Statements
  • Customer Journey Maps
  • Defining Needs

Module 4 

  • Ideate
  • Generate ideas
  • Brainstorming and Evaluating Ideas
  • Shortlist a workable solution

Module 5 

  • Prototype
  • Develop prototypes of a big idea
  • Gathering User Feedback

Module 6 

  • Test and Evolve
  • Track success
  • Scale the solution
  • Design for services
  • Product vs services
  • Service development and Experience lifecycle

Course Outcome

After successfully completing the course, participants should be able to:

  • Apply Design Thinking concept as a way of life
  • Work in a team to visualize and design a possible new product or service and assess the market, business, and technical merits/demerits of the concept
  • Listen to the customers empathize to understand hidden/latent needs
  • Evaluate the financial viability of a new product or service
  • Measure risks involved in Design Assessments

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