Design Thinking & Innovation

Introduction

Innovation is a complex, company-wide endeavor. It requires a set of crosscutting practices and processes to structure, organize, and encourage it.

Design thinking is a structured Methodology used by designers to develop and deliver products, services, and experiences that address latent human needs.

By adopting design thinking principles, businesses can develop low-cost working prototypes for various needs and test them in real-time. Design thinking can be applied to complex problems that are difficult to decipher.

Using design thinking, organizations could transform their cultures to become more innovative, which will have a positive impact on their Top line and bottom line.

The workshop equips participants with the methodology and tools of design thinking and helps them:

• Utilize these tools effectively to solve complex problems
• Perform hands-on activities that facilitate understanding of the design thinking mindset
• Understand the core concepts of design thinking i.e. empathy, brainstorming, prototyping, and storytelling.

Course Content

Module 1 

• Design Thinking: Definition
• Why of Design Thinking
• Five-Step Process
• The Design Thinking Challenge

Module 2 

• Goals of Empathetic Research
• Tools for empathetic study
• Observation and Skilled Interviewing
• Using Focus Groups

Module 3 

• Exploration
• Defining Insights, Nuggets and Personas
• Point of View Statements
• Customer Journey Maps
• Defining Needs

Module 4 

• Ideate
• Generate ideas
• Brainstorming and Evaluating Ideas
• Shortlist a workable solution

Module 5 

• Prototype
• Develop prototypes of a big idea
• Gathering User Feedback

Module 6 

• Test and Evolve
• Track success
• Scale the solution
• Design for services
• Product vs services
• Service development and Experience lifecycle

Course Outcome

After successfully completing the course, participants should be able to:

• Apply Design Thinking concept as a way of life
• Work in a team to visualize and design a possible new product or service and assess the market, business, and technical merits/demerits of the concept
• Listen to the customers empathize to understand hidden/latent needs
• Evaluate the financial viability of a new product or service
• Measure risks involved in Design Assessments

Other Similar programs