panel_start Course Objective panel_end

By the end of the course, participants will be able to:

  • Explain the importance of customer service in a competitive environment
  • Defend the vital role internal customers play and show that their satisfaction is key for the success of an organization
  • Practice the techniques of managing customer expectations and delighting customers
  • Provide better, faster service and increase customer satisfaction
  • Recognize early signals of customer irritation and respond appropriately in order to quickly find a workable solution to the problem

Target Competencies

  • Customer orientation
  • Self-confidence
  • Personal accountability
  • Persuading others
  • Empathic outlook
  • Emotional control

panel_start Course Content panel_end

  • Definitions and concepts
    • Quotations on customer service
    • Service definitions
    • Quality service requirements
    • Some interesting numbers
    • Cost of bad customer service
    • Customer care foundations
    • Learning from the best
    • Additional comments about service
  • Internal customer service
    • Identifying internal and external customers
    • A final definition
    • Elements of service
    • Customer requirements
    • Foundation of great service people
    • The links in the service-profit chain
    • Internal customer service
  • Managing customer expectations
    • The Importance of customer expectations
    • Perceived service quality
    • What to say and what not to say
    • Calming upset customers
    • 12 tips for calming upset customers
    • Comments you should avoid
    • Managing customer expectations
    • ‘RATER’ in real life
    • The Service Quality (SQ) factors
    • Flying over customers’ rising expectations
    • The customer loyalty ladder
    • Role-plays and exercises on dealing with different personality styles
  • Effective communication skills for handling customers
    • Effective communication
    • Verbal communication with customers
    • Active listening
    • Effective listening skills
    • Phone etiquette
  • Professional behavior with customers
    • The power of behavior
    • Principles of effective behavior
    • How to behave professionally with the customer
    • History of communication
    • Interesting study
    • Interpreting non-verbal communication
    • The right behavior with the customer
    • The wrong behavior with the customer
    • Types of behavior
    • Assertive, passive and aggressive behavior
    • Verbal and non-verbal components of communication styles
  • Dealing with difficult customers
    • Dealing with different personality types
    • Typical customer personality types
    • Service recovery