Google Search and Display Advertising

  • Advanced keyword research and selection techniques
  • Creating compelling ad copy that drives click-through rates
  • Implementing bidding strategies and budget optimization
  • Utilizing ad extensions for enhanced ad visibility
  • Designing effective display ads for different formats and sizes
  • Targeting options for reaching the right audience
  • Optimizing display campaigns for improved performance

Google Video Advertising on YouTube

  • Creating engaging and persuasive video ads
  • Targeting options and placements for video campaigns
  • Analyzing video ad performance and optimizing for better results

Advanced Targeting and Optimization Techniques

  • Utilizing advanced audience targeting options
  • Implementing location, device, and demographic targeting
  • A/B testing and optimization strategies for better campaign performance

Conversion Rate Optimization

  • Principles of conversion rate optimization (CRO)
  • Identifying conversion barriers and optimizing landing pages
  • Using data and analytics to improve conversion rates
  • Implementing effective CRO experiments

Remarketing/Follow Ads and Advanced Strategies

  • Implementing remarketing campaigns to re-engage with past visitors
  • Dynamic remarketing and personalized ad experiences
  • Leveraging Google’s audience insights for advanced targeting
  • Staying updated with the latest trends and innovations in Google marketing

Leveraging Existing Contacts and Emails for Google Marketing

  • Importing and segmenting existing contacts in Google Ads and Google Analytics
  • Utilizing customer match and similar audience features for targeted advertising
  • Creating custom audience lists based on email addresses and customer data
  • Developing effective email marketing campaigns in conjunction with Google marketing efforts
  • Leveraging email newsletters and promotions to drive website traffic and conversions
  • Customizing ad messaging and offers based on past purchase history or customer segments