SEO, Google Analytics, Content Marketing & Infographics

An excellent digital marketing campaign will have to put everything together and make it holistic – SEO, SEM, Social Media Marketing, Analytics, Content marketing etc.

Content is the soul of digital marketing and it has kept evolving over a period of time. Content is no longer considered to be boring text and images. Today it has expanded to new age content mechanism such as use of infographs and making viral video.

This workshop will focus on understanding Target audience, running branded campaigns Digital media campaign using SEO, SEM, Social Media Marketing, Analytics, Content marketing etc.

Search Engine & Analytics

  • Search Engine Marketing
  • SEO Audit
  • Search Engine Rankings
  • Search Engine Optimization (SEO)
  • SEO techniques  – onsite and offsite
  • SEO rich content development
  • Keyword Analysis
  • Assessing Google Analytics
  • How to use Yoast SEO – WordPress plugin

Google Analytics

  • Overview on Google Analytics
  • How to install tracking code on Google Analytics
  • Understanding various variables in analytics
  • How to check real time traffic
  • How to check demographic factors
  • Checking user behaviours
  • Understanding goals and events
  • Understanding traffic sources

Content Marketing

  • Types of content
  • Modern ways of content management
  • How to create differentiated content for each platform
  • Participating in forums and conversation that matter
  • Fundamentals of viral video

Content ideation & Storytelling

  • How to make content that is different
  • Content that sells
  • Content for brand awareness
  • Learning how to make effective stories online

Designing  and making creatives

  • Importance of design
  • Some beautiful templates
  • Using Canva and other softwares to make your own creatives
  • Making creatives for Social media
  • Making banner ads
  • Tools for non designer


  • What is infographics
  • How to make infographics for free using free tools
  • Design ideation and execution
  • Embedding it in the website
  • Blogging

Timings: 9:30 am – 5:00 pm , Registration begins at 9:00 am

 How to Register:

  • Fees: Rs. 8650/- +18% GST per person.
  • Please write to Call -022 67256200
  • Provide Below Details for Registration :
  • Name of the participants:
  • Company Name and address:
  • Contact details of Participants (Email ID & Number):
  • Cheque favoring Princeton Academy Mumbai II Pvt. Ltd. payable at Mumbai.
  • Fees includes lunch, tea, course material etc.