Incl LinkedIn, E mail & Google 


Looking to the future, 2023 could be a pivotal year in business-to-business marketing. With emerging trends and technological advances driving new strategies, there are plenty of opportunities ahead for marketers. This workshop will help you get insights into Digital Trends so you can stay ahead of the game and generate qualified leads.

Companies are getting savvier about the marketing channels they invest in and are starting to realize that traditional sources don’t always deliver the results they used to. There is more attention to influencer marketing, as it’s finally becoming more widely accepted in B2B.

This training program will focus on 3 key pillars of B2B digital marketing: email, LinkedIn, and Google. These channels play a crucial role in reaching and engaging with your target audience, generating leads, and driving business growth.

B2B Lead Generation

  • Selecting appropriate lead generation channels
  • Developing a lead generation plan and timeline
  • Creating compelling offers and lead magnets
  • Implementing landing pages and lead capture forms

Influencer Marketing in B2B

·    Finding and Engaging B2B Influencers

·    Collaborating with B2B Influencers

Email Marketing

  • Understanding the role of email marketing in B2B marketing
  • Building an effective B2B email marketing strategy
  • Target audience segmentation and personalization
  • Crafting compelling email content
  • Designing responsive email templates
  • Best practices for B2B email marketing campaigns
  • Tools and platforms for B2B email marketing

LinkedIn for B2B Marketing

  • Leveraging LinkedIn for B2B Marketing
  • Optimizing LinkedIn profiles and company pages
  • Building and expanding a professional network
  • Creating engaging content on LinkedIn
  • Running targeted advertising campaigns on LinkedIn
  • Analyzing and measuring LinkedIn marketing efforts

Search Engine Optimization (SEO) for B2B Websites

  • Introduction to SEO in the B2B Context
  • Conducting key word research for B2B websites
  • On-page optimization techniques for B2B websites
  • Technical SEO Considerations for B2B Websites
  • Building high-quality backlinks for B2B websites
  • Monitoring and measuring SEO performance for B2B websites

Search Engine Marketing (SEM) for B2B

  • Understanding the Role of SEM in B2B Marketing
  • Setting up and managing B2B SEM campaigns
  • Selecting and optimizing keywords for B2B SEM
  • Writing effective a d copy for B2B SEM campaigns
  • Implementing bidding strategies in B2B SEM
  • Tracking and analyzing performance metrics for B2B SEM

Future Trends and Innovations in B2B Marketing

  • Emerging technologies and their impact on B2B marketing
  • Predictive Analytics and AI in B2B Marketing
  • Shifting Trends in B2B buyer behaviour

Measuring the effectiveness of B2B digital marketing efforts

Case Studies and Practical Examples