Business Writing Skills

In Business, Communication is key !

Over the year Email communication has become the very centre of our professional lif e, where work is facilitated and completed through it. In a recent study, it was discovered that hundreds of productive hours are wasted by employees dealing with poorly written, poorly edited, unclear, imprecise emails.

It is therefore necessary to build a ‘Writing Culture‘ where executives are trained to write Emails Clearly, Crisply and Precisely.

Course Content

Email Etiquette

• Composing effective emails to achieve their purpose
• Organising content in a logical, reader – friendly structure
• Adapting emails to different audiences and situations
• Writing specific messages and building a relationship with the reader
• Useful phrases used in modern business email writing
• Writing to disagree: dealing with disagreements with others
• Persuasive Writing: Making a strong argument based on facts

Business Writing

• A casual tone – key to toda y’s business communication
• How to present details and explanations clearly and simply
• Strategies for avoiding wordiness and eliminating stiff, formal language
• Why being concise is imperative to getting results in the workplace

Sparking Your Readers’ Interest (smart tips)

• Reader – friendliness.
• Proven techniques used by professional writers to stimulate reader interest
• Openers that are sure to ge t noticed
• Tips for creating sharp images that linger in the reader’s mind
• Why using tired clichés could brand you as ‘out of touch’

How to Influence, Persuade and Sell Your Bright Ideas!

• How to be more persuasive when you expect resistance from your readers
• Smart tips that will add punch to every paragraph
• Succe ss strategies for selling anything – products, ideas, services
• Communicate with passion and enthusiasm: How to rev things up with active verbs

Keys to Conveying Credibility and Professionalism

• How to align your writing with the image your organization wants to project
• The pros and cons of using computerized spelling and grammar checkers

Practical Solutions to Real-World Writing Challenges

• How to write “No” letters with a “Yes” sound
• Writing complaint letters that ge t immediate acti on
• Techniques for responding to complaints with relationship-rebuilding succe ss
• How to make written requests that ge t favourable replies
• Writing for special situations

Gender, Age and Culture Sensitivity: Using Care in Business Writing

Using Correct Grammar for Powerful Writing