In Business, Communication is key !
Over the year Email communication has become the very centre of our professional lif e, where work is facilitated and completed through it. In a recent study, it was discovered that hundreds of productive hours are wasted by employees dealing with poorly written, poorly edited, unclear, imprecise emails.
It is therefore necessary to build a ‘Writing Culture‘ where executives are trained to write Emails Clearly, Crisply and Precisely.
Course Content
Email Etiquette
- Composing effective emails to achieve their purpose
- Organising content in a logical, reader – friendly structure
- Adapting emails to different audiences and situations
- Writing specific messages and building a relationship with the reader
- Useful phrases used in modern business email writing
- Writing to disagree: dealing with disagreements with others
- Persuasive Writing: Making a strong argument based on facts
Business Writing
- A casual tone – key to toda y’s business communication
- How to present details and explanations clearly and simply
- Strategies for avoiding wordiness and eliminating stiff, formal language
- Why being concise is imperative to getting results in the workplace
Sparking Your Readers’ Interest (smart tips)
- Reader – friendliness.
- Proven techniques used by professional writers to stimulate reader interest
- Openers that are sure to ge t noticed
- Tips for creating sharp images that linger in the reader’s mind
- Why using tired clichés could brand you as ‘out of touch’
How to Influence, Persuade and Sell Your Bright Ideas!
- How to be more persuasive when you expect resistance from your readers
- Smart tips that will add punch to every paragraph
- Succe ss strategies for selling anything – products, ideas, services
- Communicate with passion and enthusiasm: How to rev things up with active verbs
Keys to Conveying Credibility and Professionalism
- How to align your writing with the image your organization wants to project
- The pros and cons of using computerized spelling and grammar checkers
Practical Solutions to Real-World Writing Challenges
- How to write “No” letters with a “Yes” sound
- Writing complaint letters that ge t immediate acti on
- Techniques for responding to complaints with relationship-rebuilding succe ss
- How to make written requests that ge t favourable replies
- Writing for special situations
Gender, Age and Culture Sensitivity: Using Care in Business Writing
Using Correct Grammar for Powerful Writing