Dealer Management

Course Content

Dealer Management

• Dealer Relationships for Business Growth
• Characteristics of a Successful Dealer Network
• Setting Expectations with Dealers
• Aligning Business Objectives with Dealer Goals

Dealer Selection and Onboarding

• Criteria for Selecting the Right Dealers
• Evaluating Dealer Capabilities and Market Presence
• Dealer Onboarding Process and Initial Training Requirements
• Establishing Terms of Engagement and Agreements
• Setting Up Performance Metrics from the Start

Building Effective Dealer Relationships

• Communication Best Practices with Dealers
• Providing Continuous Training and Support
• Understanding Dealer Needs and Challenges
• Trust-Building Techniques with Dealers
• Recognizing and Rewarding Dealer Achievements

Dealer Performance Management

• Key Performance Indicators (KPIs) for Dealers
• Techniques for Monitoring Dealer Performance
• Implementing Sales Targets and Incentive Schemes
• Providing Feedback and Coaching for Improvement
• Addressing Underperformance and Revitalizing Dealer Motivation

Sales and Marketing Support for Dealers

• Co-creating Marketing Campaigns with Dealers
• Providing Sales Tools and Resources to Dealers
• Joint Promotion and Advertising Strategies
• Handling Dealer Sales Objections Effectively
• Understanding Local Market Trends and Adapting Strategies

Conflict Resolution and Dealer Retention

• Identifying Common Causes of Dealer Conflict
• Effective Negotiation Techniques to Resolve Issues
• Maintaining Transparency and Trust During Disputes
• Building Long-Term Loyalty Through Mutual Benefits
• Strategies to Prevent Dealer Attrition

Leveraging Technology in Dealer Management