Course Content
Dealer Management
- Dealer Relationships for Business Growth
- Characteristics of a Successful Dealer Network
- Setting Expectations with Dealers
- Aligning Business Objectives with Dealer Goals
Dealer Selection and Onboarding
- Criteria for Selecting the Right Dealers
- Evaluating Dealer Capabilities and Market Presence
- Dealer Onboarding Process and Initial Training Requirements
- Establishing Terms of Engagement and Agreements
- Setting Up Performance Metrics from the Start
Building Effective Dealer Relationships
- Communication Best Practices with Dealers
- Providing Continuous Training and Support
- Understanding Dealer Needs and Challenges
- Trust-Building Techniques with Dealers
- Recognizing and Rewarding Dealer Achievements
Dealer Performance Management
- Key Performance Indicators (KPIs) for Dealers
- Techniques for Monitoring Dealer Performance
- Implementing Sales Targets and Incentive Schemes
- Providing Feedback and Coaching for Improvement
- Addressing Underperformance and Revitalizing Dealer Motivation
Sales and Marketing Support for Dealers
- Co-creating Marketing Campaigns with Dealers
- Providing Sales Tools and Resources to Dealers
- Joint Promotion and Advertising Strategies
- Handling Dealer Sales Objections Effectively
- Understanding Local Market Trends and Adapting Strategies
Conflict Resolution and Dealer Retention
- Identifying Common Causes of Dealer Conflict
- Effective Negotiation Techniques to Resolve Issues
- Maintaining Transparency and Trust During Disputes
- Building Long-Term Loyalty Through Mutual Benefits
- Strategies to Prevent Dealer Attrition
Leveraging Technology in Dealer Management