Upselling & Cross Selling

📌Introduction

📈 Upselling and cross-selling are sales techniques used to sell products or services to existing customers. For a business looking to optimize their resources for growth, upselling can be an excellent strategy to drive results because:

💰 The cost of attracting new customers is five times that of retaining existing ones.

🔁 Existing customers are 50% more likely to try a new product.

💳 They also spend 31% more than new customers.

📊 The probability of selling to an existing customer is 60–70%, compared to just 5–20% for new prospects.

This course will equip participants with practical tools, techniques, and strategies to create customer value and turn prospects into loyal buyers.

🎯Course Objectives

🛒 Increase customer lifetime value (CLV) over time
🔁 Generate repeat orders from current customers
🧰 Gain practical tools, techniques & tips for upselling and cross-selling
💡 Identify creative opportunities from each customer interaction
🤝 Strengthen customer experience & build long-term relationships
📦 Understand product knowledge as a foundation for effective sales
🧭 Focus on customer needs, not just product pushing
🎯 Link upselling efforts with incentives & loyalty programs
💬 Learn the difference between persuasive selling & pushy tactics
📊 Stay updated with current industry trends