Key Account Management Training Course in Dubai by Princeton Academy

Key Account Management Training Course in Dubai

Key accounts are your most valued clientele. Relationship quality is the bedrock of customer retention. Retaining key customers and Increasing their satisfaction leads to organizational growth.

In a highly competitive marketplace, new customer acquisition costs rise very sharply hence it pays to make the most of the customers you already have.

An existing and loyal customer base is more inclined to be interested in new products, increase spending on your brand and recommend your brand to others.

This online program will introduce you to methods and models that will help you better understand customer value, grow this value and individually target customers.

This workshop will help you grow your Key Account Management Skills & Competencies and be able to:

• Build strategies to grow your Key Accounts.
• Develop powerful Key Account plans.
• Know how to move from transactional sales techniques to a strategic selling approach.
• Know how to get to real customer insight.
• Deep dive into the clients organization structure and decision making processes.
• Explore the building of powerful Customer Value Propositions.
• Grow customer intimacy and loyalty.
• Know how to build long term customer enterprise-level relations up to the C-suite.
• Create and manage a Key Account Team.

Account managers, sales managers, sales people who are managing “Key Accounts or have limited experience in managing customers in a Business to Business environment.